Online marketing can be a targeted, efficient and effective promotional strategy for your product or service. If done correctly, marketing online can transform your Internet presence into a powerful lead generation tool; attracting visitors to your business via a plethora of channels where people hang out on the World Wide Web.
Fortunately for local online marketers, very few brick and mortar businesses (e.g. shopkeepers, retailers) are early adopters of Internet marketing. Their argument is that online promotion is unconventional, untested, expensive or a fad. Indeed, the opposite is true. People love to seek information on the web. Out of all Web users, an estimated 90% of shoppers first research their product online before they visit a retailer. Experienced Internet users will prefer to shop online for some products. There are 1.6 billion Internet users online; set to grow to over 2.3 billion within 5 years. So, marketing professionals expert at using the Web as a promotional tool can quickly gain market share for a local brick and mortar with a simple online marketing campaign. And online marketing can yield a very high return on little investment.
If you have a local business and are ready to grab your share of online customers, you are in luck. Just as Kiwis love: you can learn how to do it all yourself with the Otago Chamber of Commerce Online Marketing Series beginning in March 2010.
First, get an introduction to each topic with actionable demonstration through a 1 hour breakfast course in:
- Website creation 101
- Website usability 101
- Search engine optimisation 101
- Social media marketing 101
Then – as a follow-on -get in-depth coverage of how to master the fundamentals through a 3 hour workshop in:
- Website creation 201
- Website usability 201
- Search engine optimisation 201
- Social media marketing 201
All courses will be held at the Otago Chamber of Commerce, Ground Floor, Burns House, 10 George Street, Dunedin, New Zealand.
See the Internet marketing training course descriptions for details.
